Aesthetic appeal is a major factor in marketing a product. Consumers are more discerning of a product’s packaging these days than they were in the past. This behavioral change is influenced by innovative designs such as multifunctional packaging and highly personalized labels.
As a result, business owners are investing more in printing and packaging services. Some have even bought hot foil stamping machines to take full creative control of their packaging design. Discover the advantages of going down this route.
The Design Advantages of Hot Foil Stamping
Hot foil stamping has experienced a boom in popularity in recent years for many reasons. But they can be condensed to aesthetically pleasing results. The following is a breakdown of how this printing process can bring added value to your packaging.
The hot stamping process uses different colored foil papers ranging from gold to bronze. These metallic materials are representative of visual markers that indicate wealth, luxury, and class. When a product’s packaging has gold embossed text, consumers perceive it as something that has a high value.
Apart from this, large companies traditionally used hot foil stamping in the food and beverage industry. As a result, consumers thought of this printing process as a mark of quality. Regardless of the product, a hot foil-stamped label triggers visual cues related to high valued products.
One of the reasons hot stamping had a resurgence in popularity is its ability to create visible labels. It grabs people’s attention, whether they’re shopping in a physical or online store. Highly visible packaging is easier to recall, which further helps the product stand out.
The metallic sheen of stamped foil can also catch the light. When people browse store aisles, hot foil packaging catches their eyes instantly. The same happens in online stores. The high visibility of hot foil makes it easy for the camera to capture the packaging’s details.
Individuality is the key in today’s highly competitive market. Companies in the same industry can no longer have generic or lackluster packaging. Consumers make their first impression of your product based on what they see in the stores. When the packaging makes the product blend in, consumers will pass by without noticing it.
Hot foil stamping offers users full control over their design. As you create your product’s packaging, you can customize it to make it stand out. You can even design your packaging using your brand’s colors and visual cues, giving it a distinct look that improves recall.
There’s a misconception that because hot stamping uses metallic foils, users don’t have a wide range of color options. However, modern technology has made it easier to create foil papers in different colors.
You are no longer limited to gold, silver, and bronze. You can use any color you want with the bonus of a metallic sheen. There are several types of foil effects that you can use to enhance your packaging, such as leather, wood, pearl, and even snakeskin.
How Packaging Boosts Sales
Although initially used to protect the product during transport, packaging is now part of marketing and advertising. As a product stays on shelves or online inventories, its packaging becomes its primary identifier. When designed poorly or plainly, products may fail to capture consumers’ interest in a sea of competing products.
Here is how good packaging can effectively boost your sales.
- Packaging creates brand identity for your products, influencing people’s first impression and improving recall.
- Packing provides essential information about the product, such as its name and specifications.
- Packaging allows you to highlight a product’s features, whether it’s through a superlative on the label or a blurb at the back.
- Packaging sets you apart from the other items on the shelf, making it easy for consumers to identify your product.
SBL Machinery is your partner in improving your product packaging. We offer different types of industrial hot stamping machines to meet your design and packaging needs. Get in touch with us for more details about these machines.